SEACH ENGINE OPTIMIZATION
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ["organic" or "algorithmic"] search results.
In general, the earlier [or higher ranked on the search results page], and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and Html and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Methods are using
Keyword Research and Selection
Competitor Analysis
On-site Optimization
Title and Meta tag Optimization
HTML Code Cleanup and Optimization
Image and Hyperlink Optimization
Robot.txt Optimization
Search Engine Friendly URL Creation
Google Analytic Setup and Integration
Off-site Optimization
XML Sitemap Submission in Google, Yahoo and Bing
Building Backlinks
Manual Submission to Free Web Directories
Social Bookmarking
Local Search Engine Submission
In general, the earlier [or higher ranked on the search results page], and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and Html and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Methods are using
Keyword Research and Selection
Competitor Analysis
On-site Optimization
Title and Meta tag Optimization
HTML Code Cleanup and Optimization
Image and Hyperlink Optimization
Robot.txt Optimization
Search Engine Friendly URL Creation
Google Analytic Setup and Integration
Off-site Optimization
XML Sitemap Submission in Google, Yahoo and Bing
Building Backlinks
Manual Submission to Free Web Directories
Social Bookmarking
Local Search Engine Submission
